Rachel Holweger, who has been Director of Income Generation at ellenor for five years, is leaving at the end of the month, moving to the United States of America.
Rachel joined ellenor in 2013 to play a vital leadership role in raising awareness and funds to care for patients and their families across Kent and Bexley. Leading successful fundraising, marketing and retail teams, she was responsible for developing a range of income generation activities and creating new business opportunities required to deliver much needed and ever expanding hospice care. She led a successful rebrand in 2015 to make the charity and its services more accessible, marking a new chapter for the organisation.
ellenor’s Chief Executive Claire Cardy says: “We are sad Rachel is leaving but excited for her as it is a fantastic opportunity to go abroad - and sincerely wish her all the best for the future. We are enormously grateful for her commitment and passion for ellenor and its work. Rachel has built strong much needed relationships across the county and has laid a strong foundation for the work to come”.
During her time at ellenor, Rachel introduced a range of new income generation initiatives including an events calendar to include the Twilight Walk which has seen tremendous growth with a record 800 walkers taking part last year and the glamorous Orange Ball which has been supported by an impressive list of popular celebrities, patrons and attendees. There has also been a key focus on building sustainable income from growing the lottery and encouraging tax payers to gift aid their donations to the shops.
Rachel Holweger, Income Generation Director for ellenor says: “It has been a huge privilege to hold this role for the last five years and to see our fundraising and communications transformed but also to work with such a fantastic team of people all committed to working together to make a very real difference to the lives of families facing terminal illness. It has always been a priority of mine to ensure we as a team acknowledge that people have different reasons for giving and want to support ellenor in different ways and that we are always grateful for all donations – ensuring people understand the huge impact their giving has”.